Graham McBain
@mcbain
Blasphemy incoming:
For all its faults Twitter is still the best way to find and learn from the smartest people in a given industry
I’ve infiltrated the e-commerce/DTC marketing brain trust and learned a ridiculous amount in a few short weeks
Cameron Armstrong
@cameron
@saymore how did you make your way into a niche/subculture?
Author Reply ❌
Farcaster Comments
Connor McCormick q/dau
@nor
Teach me dtc
Graham McBain
@mcbain
I’m learning myself! Happy to talk about it
Graham McBain
@mcbain
I couldn’t figure out how to do it on saymore so I’ll do it here
Find one or two people who are in the niche and active,
Set reminders for their tweets
dig through their mentions/likes
Follow the high signal people in their circle and set notifications for them too
Start adding value to the conversation
Cameron Armstrong
@cameron
Really appreciate that - would love to hear what was confusing about saymore’s flow if you can spare 20 min of your time next week!
Graham McBain
@mcbain
Of course! DC me your calendly
ken
@kenergy.eth
I am doing the same for learning marketing - so many people have built an audience, by teaching people how to build an audience
There's a lot of trash to wade through but some accounts give legitimately good advice
Graham McBain
@mcbain
That’s the hardest part!
IMHO the e-commerce space is pretty pure when it comes to marketing
Purely quantitative
Happy to share notes sometime on a call
ccarella
@ccarella.eth
I counter that podcasts are the best way.
Cameron Armstrong
@cameron
Listening or participating?
ccarella
@ccarella.eth
Both but listening is more practical. When I want to deep dive into something new I find 5-10 podcasts interviewing experts in the field. Maybe more if I get obsessed.
Cameron Armstrong
@cameron
What’s your process for finding these?
ccarella
@ccarella.eth
It’s not the easiest because podcast search sucks but it’s a combination of googling, learning the players, searching podcasts with them, asking friends/network for best podcast on the subject.
Cameron Armstrong
@cameron
Gotcha - yea that’s my read of it as well
Graham McBain
@mcbain
As you mention below the discovery on podcasts is seriously lacking
The other advantage to the bird app is being able to join the conversation
Podcasts are great though!
ccarella
@ccarella.eth
My challenge with bird app is that people are constantly self promoting whereas on podcasts people can be a little more candid and themselves.
ccarella
@ccarella.eth
I mean that in regards to learning. You are learning about, say e-commerce, from people who have an agenda and time to craft their words to fit that agenda.
Graham McBain
@mcbain
The wrong people are constantly self promoting 😂
When you can find people who are sharing great information but aren’t selling a course that’s the highest signal
Graham McBain
@mcbain
Yeah I don’t disagree about podcasts being great
My main point is around discovery
But then again, bird app isn’t intuitive in terms of discovery, there’s a learning curve to be good at it
Regardless we’re lucky to live in a time where you can pick your poison to learn anything you want haha
exodus
@exodus
share your findings here, please be our north star ✨